Medical Office Marketing Coordinator
Join Medi-Weightloss of Woodbridge as Marketing Coordinator to boost local impact through events, partnerships, patient stories, and ethical digital marketing.
Position: Medical Office Marketing Coordinator
Company: Medi-Weightloss of Woodbridge (Stafford, Fredericksburg)
Location: Woodbridge
About Us:
Join our thriving team at Medi-Weightloss of Woodbridge where we're dedicated to transforming lives by helping individuals achieve their health and weight loss goals. Our personalized medical weight loss programs, combined with a supportive and caring environment, make us a leader in the industry. We are seeking a talented and experienced Marketing Coordinator to enhance our team.
Job Summary
We are looking for a results-driven Marketing Coordinator to grow our patient base and strengthen our community presence.
This role requires a daily physical presence at the office and a weekly presence in the community to build strategic referral partnerships.
The Marketing Coordinator will have access to corporate-approved marketing assets, including radio/TV, direct mail and lead response templates and graphic design support allowing the focus to be on local execution rather than starting from scratch.
Key Responsibilities
Digital Marketing: Execute and manage social media accounts to engage with the local community.
Lead Conversion Management: Oversee the Patient Lead system to track inbound inquiries, manage text/call follow-ups, and convert digital leads into initial consultations.
Community Partnerships: Attend local networking groups, health fairs, and business expos to represent the practice and generate leads.
Partnerships: Establish "Preferred Provider" relationships with local health care offices, fitness centers, corporate HR departments, etc. to create a steady stream of referrals.
Social Proof & Success Stories: Coordinate the ethical and HIPPA-compliant collection and promotion of before-and-after photos and video testimonials.
Retention Marketing: Implement email, SlickText campaigns, slipping and dormant patient calls to motivate and improve program adherence.
Performance Tracking: Assist in analyzing monthly metrics (cost per lead, new patient volume, Google rankings) and report findings to the Practice Administrator.
On-Site & Local Responsibilities
Content Capture: Serve as the in-house "creator" by filming patient testimonials and "day in the life" office tours for social media, helping to showcase and personalise our office and clinical team.
In-Office Experience: Ensure all in office signage and brochures are current and visually appealing to encourage word-of-mouth referrals from existing patients.
Event Planning: Organize on-site "Open House" events or informational seminars to convert prospective leads into new patients.
Extroverted Personality: High comfort level with public speaking and cold-approaching potential partners.
Local Market Knowledge: Deep familiarity with the local business landscape and community demographics.
Preferred Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: 1-3 years of experience in healthcare marketing or a similar professional services role.
Skills: Proficiency with Google Ads, Social Media, basic content creation software like Canva or Adobe Creative Suite.
Knowledge: Understanding of HIPAA compliance and medical industry regulatory standards.
Salary & Incentives
Base salary is typically supplemented by performance bonuses based on the KPI performance numbers for the office.
Benefits
Flexible schedule
401K matching
PTO (Full time and Part time)
Bonuses
- Department
- Franchise Location
- Locations
- Woodbridge, VA
About Medi-Weightloss
Headquartered in Tampa, FL, Medi-Weightloss® is a physician supervised weight loss program with over 100 locations nationwide. Our founder, Edward Kaloust, began researching obesity in 2005 while on his own weight loss journey. He discovered that Americans spend billions annually on weight loss programs and products only to eventually regain most of the weight. It was then that Mr. Kaloust dedicated himself to ensuring that his program would not only help patients lose weight but also provide the support and education they need to keep it off.
Medi-Weightloss prides itself on its evidence-based approach to treatment through clinical research. As the industry leader in physician-supervised weight loss, we are committed to making advances in weight management and implementing these advances to develop new therapies, enhance clinical guidelines, and assist with clinical decision-making. Our patients have come to expect not only weight loss success but also quality medical care for their weight related health issues. For more information on the science of Medi-Weightloss, click HERE.
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